BAKED in Science Ep 63: Baking Industry Update and Top Trends Pt. 1  BAKED in Science Ep 63: Baking Industry Update and Top Trends Pt. 1

What’s the latest trends and biggest topics in the baking industry right now? After a disruptive few years, with aftershocks still impacting businesses and consumers, there’s a lot to talk about.

To give a fresh and informed perspective on the industry, your BAKED in Science host Mark Floerke brings on guest Jerry Smiley. No stranger to the food industry, Jerry’s career includes brands such as Quaker Oats, Heinz, Sara Lee and Technomic. In 2000, he founded Strategic Growth Partners, Inc., a management-consulting firm dedicated to the food industry. His consultancy work has allowed him to partner with food service, commercial, and in-store bakeries, as well as leading ingredient and finished goods companies around the world.

Connect with Jerry Smiley

Key bakery industry trends in 2022

Mark and Jerry discuss the top trends and updates they’ve been keeping an eye on over the last year or two. One pandemic-driven shift is an increase in mega-mergers and acquisitions, whether it’s people wanting to get out of a business, or smaller brands expanding their reach. A consumer behavior shift is also impacting this trend.

Other bakery trends covered include:

  • Nutritionally advantaged products
  • GMO products and crops
  • Plant-based products
  • Sustainability
  • Other innovations

Want to be in-the-know with other industry leaders? Join our Baking Industry Professionals Facebook group to ask questions and network!

Listen to part 2 of the conversation with Jerry Smiley here.

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