Baking Cookies: A Guide to Product Development

baking cookies

The cookie market was valued at USD 219.42 billion in 2023 with an estimated growth to USD 286.78 billion by 2028 with a compound annual growth rate of around 5.50%. Propelled forward by market trends such as gluten-free and keto, healthier cookie options are expected to take over a significant portion of this market, and thus the challenge for bakers to produce consistently good products with these properties increases.

While cookies are known for their indulgent quality, the cookie market is shifting towards healthier alternatives while maintaining their beloved sweetness. Today’s bakery business demands high-speed solutions to satisfy consumer needs for healthy, consistent, and easily accessed products.

Formulating Cookies

Cookies are one of the most popular baked goods around the world. Technically speaking, a cookie is usually a small sweet, crispy or cake-like pastry made often with flour, sugar, water and fat. By using the right varieties and the right amount, they will come out of the oven consistent and delicious.

When it comes to cookie varieties, the list seems almost endless and includes classics and newer creations. If we are talking the basics of the dough, however, it all comes down to a few main components. The perfect cookie dough is all about how you incorporate your dry and wet ingredients, as well as the creaming process.

A Guide to Baking Cookies

Get the ultimate resource on cookies and download our free Pocket Guide! Topics in this eBook include:

  • The most popular types of cookies
  • Key ingredients and their functions
  • Formulations
  • Troubleshooting tips
  • Quality assurance factors

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