Baking Bread: A Guide to Product Development

Guide to baking bread.

Bread is one of the most commonly consumed baked goods in the world. It is an integral part of the human diet, remaining a pillar of food types for centuries. In its most basic form, bread is the baked product of a dough made from flour, water, yeast and salt. Depending on the region of the world, bread can take several forms based on varied techniques and ingredients used for its production. From sandwich bread to pita, it is versatile in its presentations and textures.

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The bread market, comprising various products, is currently valued at around 228 billion USD and is expected to grow at a compound annual rate (CAGR) of 3.66% for the 2023-2030 period, according to a report by Custom Market Insights. The most significant contribution to the market growth comes from sandwich breads, with an estimated value of around 8 billion USD by 2022, followed by hamburger and hot dog buns, with an estimated value of approximately 2.5 billion USD. Other important categories include bagels, panini, ciabatta, focaccia and pita bread.

Bread trends and production

While sliced white bread has long been a market front-runner, current health trends have caused a market shift and interest in products with better nutritional profiles and alternative flours. Consumers are looking for healthier, more nutritious and tastier products. This has caused the emergence of several breadmaking trends, such as organic, whole grains, gluten-free, keto and clean label, among others.

The current bread trends have caused the emergence of several technical and formulation challenges due to the characteristics and properties of bread. Success for these trends relies on understanding bread formulation, ingredient functionality and careful dough processing. So, whether making traditional bread or trying a new approach, the fundamental aspects of dough-making remain.

A guide to baking bread

Get the ultimate resource on breads and download our free Pocket Guide! Topics in this eBook include:

  • Market opportunities and trends
  • Key ingredients
  • Dough processing
  • Formulations
  • Bread troubleshooting
  • Quality parameters


Bread Pocket Guide ebook, a guide to product development.