The clean label trend is gaining serious traction with consumers and bakers around the world. Over 75% of respondents in a recent survey of 1,300 consumers in Europe, North America, and Asia showed a willingness to buy clean labelled products over others. An opportunity in clean labelled baking is seen as over 52% of [...]
You’re not alone. Products with natural and simple labels are in greater demand than ever, and it looks like clean label products are sticking around for awhile. At first, it may seem overwhelming and difficult to remove ingredient standards from formulas. But fear not, it can be done! First things first, What is a [...]
What story does your food tell? Consumers today are looking for more than just personal substance from their bakery products. They want to know about the ingredients, process and company behind the food. When it comes to the bigger picture of bakery, pastry and chocolate products, there are a few things that customers value [...]
The idea that organic was going to be a passing trend is an old one. Not only is organic here to stay, but the category has been growing steadily over the past decade. Consumers have largely found a dedication to the clean label and organic movements and continue to opt for organic certified products when [...]
Clean label is a growing and large trend in the baking industry. Consumers, especially younger generations, are looking for original, healthier, simple and more familiar products that create a long-lasting customer adherence. Baking these products requires rethinking ingredients, processes and quality control. Currently, there is no absolute definition for clean label. Instead, the concept implies [...]
