Are you hungry for innovation, ingredients, and all the best of baking? Then, you have to come down to Las Vegas for IBIE 2025. It’s where the future of baking gets proofed, and it’s only going to get hotter. However, a word of advice: if you don’t roll in with a solid game plan, you’re going to get glazed over fast. The exhibit hall is massive, and the opportunities are as layered as a good croissant.
The best strategy? Simple: plan smart, move smarter.
1. Sift Through the Booths Before You Arrive
The Baking Expo serves as a strategic opportunity to meet innovators, suppliers, and educators who can knead their way into your bottom line. Be sure to review the exhibitor list and flag any booths of interest to your niche. If you’re scaling up, this is a perfect opportunity to make connections that will help you grow. Know who you need to see and why.
2. Session Selection: No Half-Baked Decisions
Don’t wait until you’re on the show floor to decide which sessions to attend. Are you looking to boost clean label compliance? Curious about AI in production? There’s probably a session for that. Remember to block out time for panels on topics that are most relevant to your business. Learning about the latest trends can serve you well in the long run.
3. Map Your Route Like You’d Map Your Bake Times
Here’s the secret sauce: use the booth map to chart a path that flows. IBIE should be viewed as a journey. Arrange your booth visits to minimize backtracking and maximize energy. Nothing burns you out faster than zigzagging the hall like a mixer on the fritz. I plan my route like I plan a bake schedule, that is timed, layered, and always leaving room for spontaneous creativity.
Trust me, planning ahead transforms your experience from overwhelming to oven-ready. If you’re serious about growing your bakery, staying competitive, and feeding your inspiration, IBIE 2025 is essential! Study the floor plan, and get ready to rise to the occasion. Hope to see you at the show!
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About the Author Bob Schnyder is an online marketing professional with over 25 years of experience, who’s marketing strategies & tactics have been the subject of several case studies featured in publications such as Wired, Advertising Age, MarketingSherpa and B-to-B online, and iMedia Connection. His unique background, a European MBA in International Business, 4 years working in Japan, and over 20 years of digital marketing experience, he provides a cross functional, world-wide perspective to drive customer interaction. He is currently working at BAKERpedia as the Vice President of Growth. |
