Beta Carotene is used in baked goods as colorant and for nutrition.

Beta Carotene


What is Beta Carotene?

Beta carotene is a pro-vitamin A carotenoid naturally found in colorful vegetables and fruits. It is used in cereals, chips, dry cheese blends, crackers, frostings, bakery products, beverages, candies and fillings as a:

  • Natural orange/yellow colorant
  • Nutritional fortifier
  • Antioxidant and stabilizer

Commercially, it’s available in two main forms:

  • Water-soluble
  • Oil-soluble

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