A long time favorite snack, pretzels have been around for centuries. And thanks to recent health trends, many consumers perceive pretzels as a healthier snack compared to many available alternatives. Another factor contributing to the potential growth of the pretzel market is their clean label statues, due to the use of commonly safe ingredients.
The pretzel market is expected to grow around 2.7 – 4% with a compound annual growth rate for the period between 2020-2026. This market shows a slow growth in alternative and novel varieties due to the characteristics of the conservative pretzel consumer.
Global pretzel consumption around the world shows that the biggest market for pretzels is the United States, followed by Europe. Among the available varieties, hard pretzels reign above soft pretzel due to their convenience and larger stable shelf life.
Pretzel’s most basic formulation is with flour, yeast, salt and water. However, the addition of malt and soybean oil is common to enhance other sensorial attributes of the product. Here are common ingredients used for pretzel manufacturing
- Chemical leavening
- Soybean oil
Learn more about the type and function of these key ingredients, plus more production tips, in our technical paper!