Prior to this year’s Baking Expo, I mentioned that I was excited to see plenty of innovative bakery solutions. Well, I can say that the show certainly did not disappoint. At IBIE, I had the chance to speak to Paul Bakus, President, and Jaina Wald, Vice President of Marketing at Puratos North America to discuss the company’s accomplishments, work in education, as well as the growing better-for-you trend.
What’s New in the Baking Industry
During the show, Puratos received the Work Force Development award for their work in their various baking schools. The latest addition is the first based in the United States but offers a replicable format that can help make baking education and training more accessible to future generations. Of course, improving access to information about food also ties into the health and wellness trend that is growing exponentially at the moment.
Nowadays, consumers want to know more about what they eat and where it comes from. Puratos has made the commitment to providing ingredients that fit the better-for-you trend by utilizing functional foods that are backed by science. Anyone who is passionate about science will also be glad to hear that the company is also working with different space agencies to grow wheat and bake bread on Mars. I have to say, I am looking forward to seeing what else the company has in store for the future.
Dr. Jayne Bock works at the Wheat Marketing Center as the Technical Director. She established herself as an industry expert in flour and dough quality testing as an adjunct professor at the University of Guelph before joining C.W. Brabender Instruments as their Global Technical Leader. Jayne has published refereed publications covering topics including wheat and flour quality, dough rheology, gluten structure-function, and the influence of bran on product structure and quality in whole grain products. She has worked extensively with wheat breeders, agronomists, producers, millers and food processors on collaborative projects in the pre-competitive space. Her focus is at the interface of academia and industry to find solutions for emerging issues across the market value chain.