Beta Carotene What is Beta Carotene? Beta carotene is a pro-vitamin A carotenoid naturally found in colorful vegetables and fruits. It is used in cereals, chips, dry cheese blends, crackers, frostings, bakery products, beverages, candies and fillings as a: Natural orange/yellow colorant Nutritional fortifier Antioxidant and stabilizer Commercially, it's available in two [...]