25 03, 2019

The Story of Freekeh

Have you ever looked into the history or background of different ingredients? There are some interesting stories—the kind of stories your customers like to hear and that add value to a brand. Like the ancient grain freekeh. Freekeh is fire roasted green wheat with a smoky and nutty flavor. It dates back to 2300 B.C. Levantine [...]

8 03, 2019

Why You Should Bake with Ancient Grains

If you’re looking for the baking trend of the future, try looking back—way back. With consumers on the lookout for healthy, natural, sustainable products, the baking industry is finding innovative solutions through ancient grains. There’s no denying the weight clean label products and functional food carries with the public these days. Millennials are driving a [...]

3 12, 2018

Ancient Grains

Ancient Grains What are Ancient Grains? Ancient grains is an umbrella term for grains and pseudocereals not bred or genetically manipulated for many centuries. Consumer interest in “natural” and non-hybridized grains and cereals continues fueling demand for these grains.2 Some producers in the Americas eschew the “ancient” label since these grains have been [...]

12 07, 2018

Freekeh

Freekeh What is Freekeh? Freekeh is an ancient form of wheat grain, similar looking to bulgur. Also known as Green Wheat, Frikeh, Frekeh, Farik, or Firik, it is immature durum wheat (Triticum turgidum var. durum) which has been roasted and rubbed to create its characteristic smoky flavor. The term freekeh, meaning “rubbed” in [...]

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