Cannabis Growth Hacking Seminar.

Cannabis Edibles Growth Hacking Seminar

February 20, 2020

This seminar will help you enter this field of edibles, covering important topics such as branding, nutritional side effects, and THC or CBD.

This is a online live streamed seminar. Ask all the questions, follow along in the lab, and engage in presentations.

To attend, join the BAKER Academy membership program

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Who should attend?

  • QA Supervisors/Managers
  • Technical Support Personnel
  • Research & Development Personnel
  • Anyone problem solving in a bakery production setting


I. 8:30-9:15 am: Understanding regulations around CBD and THC

II. 9:15-10 am: Addressing supply chain issues

III. 10:15-10:45 am: Decarboxylation

  • Method and objective of decarboxylation
  • Critical control points to decarboxylation

IV. 10:45-11 am: Branding CBD Products

  • General consumer market research
  • Cannabis consumer market research
  • Putting it all together when thinking about your brand

V. 11-11:45 am: Edibles and nutritional side effects

  • How are edibles broken down in the body?
  • Dosing and scientifically demonstrated benefits and/or side effects

VI. 11:45-12:45 pm: Lunch

VII. 12:45-2:30 pm: Baking lab

  • Shelf stable edibles
  • Cookies

VII. 2:30-3:30 pm: Flavor technology

  • Flavor systems
  • Complementary flavors
  • Masking flavors
  • Establishing a flavor profile

VIII. 3:30-4:15 pm: Effect of flour on baked goods

  • Classes of wheat
  • Types of flour
  • Understanding flour quality
  • Choosing the right flour for your product

IX. 4:15-5 pm: Q&A Roundtable

*Times are in PST. Schedule subject to change.

Dr. Lin Carson, BAKERpedia

Lin Carson, PhD

Dr. Lin Carson started over 25 years ago with a BSc degree in Food Science & Technology at the Ohio State University. She earned her MSc, then PhD from the Dept. of Grain Science at Kansas State University. While working at Wendy’s & Dave’s Killer Bread, her technical teams experienced a lack of baking information on the internet. Seeing it was not freely shared, Dr. Lin launched BAKERpedia to cover this gap. Today, as the world’s only FREE & comprehensive online technical resource for the commercial baking industry, BAKERpedia is used by over a million commercial bakers, ingredient sellers, equipment suppliers and baking entrepreneurs annually. Catch Dr. Lin on the BAKED In Science podcast solving baking problems, subscribe to her Ask Dr. Lin YouTube Channel & follow her on LinkedIn.

Dr. Jayne Bock, Wheat Marketing CenterDr. Jayne Bock

Dr. Jayne Bock recently joined the Wheat Marketing Center as the Technical Director. She established herself as an industry expert in flour and dough quality testing as an adjunct professor at the University of Guelph before joining C.W. Brabender Instruments as their Global Technical Leader. Jayne has published refereed publications covering topics including wheat and flour quality, dough rheology, gluten structure-function, and the influence of bran on product structure and quality in whole grain products. She has worked extensively with wheat breeders, agronomists, producers, millers and food processors on collaborative projects in the pre-competitive space. Her focus is at the interface of academia and industry to find solutions for emerging issues across the market value chain.

Cody Lindsay, the Wellness Solider.Cody Lindsay

Chef Cody Lindsay created The Wellness Soldier to help Canadian Veterans in the areas of Healthy Eating, Fitness, Meditation, and Medical Cannabis. He is helping Veterans and all Canadians with cannabis cooking videos through his YouTube channel with over 13,600+ subscribers and 1.3M+ views. TWS hosts an annual Veterans Dinner giving Vets a free 4 course meal with cannabis education, cooking classes, creates recipes for Licensed Producers & major cannabis media outlets, has a “Cooking with Cannabis” cookbook, and performs live cooking demonstrations at Canada’s largest cannabis expo’s. Featured in top cannabis media outlets such as Viceland’s “Bong Appetit” S4, Lift & Co., Leafly, Cannabis Life Network Canadian Military Family Magazine and more for his advocacy work, helping Veterans, and cannabis cooking. Chef Cody is recognized as an expert voice when it comes to cannabis cooking in Canada.

Douglas J. Peckenpaugh

Douglas J. Peckenpaugh is Group Editorial Director of Snack, Bakery, Cannabis, Meat, Candy and Food Safety for BNP Media. He has over two decades of publishing experience following the food industry from farm to fork, covering agriculture, ingredient processing, CPG and foodservice R&D, retail and restaurant menu trends, and retail grocery branding. He is a member of the Research Chefs Association and the International Foodservice Editorial Council. Doug studied Professional and Creative Writing at Purdue University.

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